We publish client results because we think an agency that will not show its work is not worth hiring. But a result from one business in one market at one time is evidence, not a forecast. This page says so plainly, and it applies everywhere a number, a screenshot, a case study or a review appears on visibleowl.com.
We do not guarantee rankings, leads or revenue
Nobody can. Google, Bing, ChatGPT, Gemini, Perplexity, Google Business Profile and Local Services Ads decide what shows and in what order. They change how they decide, often, without telling anyone, and none of them accept payment for organic placement.
What we guarantee is the work: what we will do, when we will do it, and a report that shows what happened. We never guarantee a position, a number of calls, a cost per lead, a conversion rate or an amount of revenue. If any marketing company guarantees you a number one ranking, that is the moment to stop the conversation.
Where the numbers come from
Every figure we publish is taken from the platform named beside it, most often Google Search Console, Google Analytics, Google Ads or Semrush, and reflects what that platform reported for that client over the period shown.
Screenshots are cropped only to remove interface clutter or to protect a client’s private data. We do not edit numbers, extend date ranges to flatter a trend, or present one client’s results as another’s. Percentage changes are measured against the starting point stated with them, and a large percentage from a small base is still a small number, which is why we show the raw figures where we can.
Results published with a client’s name appear with that client’s permission. Where a client asked not to be named, we describe the business type and market instead.
Your results will be different
Marketing results depend on things that are mostly not about the marketing. What decides your outcome includes:
- Your market, your competitors, and how long they have been building their position.
- Where you start: your website, your Google Business Profile, your reviews, your existing visibility and any penalty or technical damage already there.
- Your budget, and how long you stay with it. Search work compounds and usually shows meaningful movement over three to six months, sometimes longer.
- Your pricing, your offer and your reputation. We can get the phone to ring; we cannot make people buy.
- How fast you answer a lead, and what you say. The best campaign in the world loses to a voicemail box.
- Things nobody controls: an algorithm update, a new competitor, a season, an economy.
Two businesses that look identical on paper can get results that differ by an order of magnitude. Treat any figure on this site as an example of what became possible for someone else, not as a projection for you.
Earnings and revenue figures
Where we mention revenue, attributed revenue, return on spend or the value of a job, those figures were reported to us by the client or produced by an ad platform’s own attribution. Attribution is an estimate by design: platforms credit themselves, tracking misses phone calls and walk-ins, and different tools count the same sale differently.
We make no representation that you will earn any amount, or that you will earn anything at all. Hiring a marketing agency is a business investment and every business investment can lose money. You are responsible for your own decisions, your own budget and your own results.
Advertising spend
Our management fee is separate from what you spend on ads. Ad spend is paid by you directly to the platform, on your own account and your own payment method, and we never mark it up or take a cut of it. Platforms can change costs per click, disapprove ads or suspend accounts for their own reasons, and we cannot control or reverse that.
The free tools on this site
The planners, calculators, readiness scores and diagnostic tools on this site produce an estimate from the handful of answers you give them. They do not see your website, your account or your market. Treat the output as a conversation starter. It is not an audit, a quote, a valuation or a guarantee, and we are not responsible for decisions made from it.
Not professional advice
Nothing on this site is legal, financial, tax, accounting or medical advice. Our articles about matters like advertising rules, licensing or platform policy are our understanding at the time of writing and may be out of date. Speak to a qualified professional before acting on anything that carries legal or financial risk.
Forward-looking statements
Any statement on this site about what could, might or should happen is an opinion about the future, not a fact. Actual outcomes may differ materially, and we undertake no obligation to update those statements.
If a number here looks wrong
Tell us. If we have published a figure that is stale, unclear or misattributed, email hello@visibleowl.com and we will check it and correct or remove it. We would rather fix a number than defend it.
How to reach us about this
Questions, corrections or requests about this page go to hello@visibleowl.com, or call (512) 553-9675. Postal mail: Visible Owl LLC, Round Rock, TX 78665. A real person answers, usually the same business day.