Results, and the work behind them

No, and we would not trust anyone who told you theirs were. Every account starts from a different site, in a different trade, in a different market, on a different budget. Those four things decide the outcome more than we do.

What we will commit to is a written baseline before you spend anything, so that whatever happens afterwards is measurable rather than a matter of opinion.

Yes, and the figures on this page are it. A Texas dental practice went from 6 organic visits a day to 143, one month of Google Ads went from $20,000 to more than $64,000 in attributed revenue, and a single $800 month of SEO produced a $9,000 emergency case. An Austin practice saw search impressions for “dentist near me” rise 1,980% in the week after an SEO rebuild.

Every one of those is client-reported from their own dashboard, and the source is printed next to it. Dentistry is where most of our published proof comes from, which is why we say so rather than implying the same numbers exist in every trade.

Not a full case study yet. For roofing, our SEO for roofers page shows one month of Semrush estimates for a Texas roofing company we work with, unnamed: the site now ranks for 151 searches, up 15%, and shows up in Google’s AI Overviews for 4 searches, up from none. You can also see our HVAC and roofing website templates. The client-reported figures on this page come from dental work.

What does exist for the trades is the method, written out with the Texas specifics that actually matter: HVAC SEO in Texas covers the August demand spike and the Business Profile rules, and SEO for roofers in Texas covers storm season and the advertising rules. When a trades case study is ready it will appear on this page with the source next to it, like everything else here.

It depends on whether people search for what you sell. For a dentist, a plumber or a roofer they search constantly and at the moment of need, which is why the accounts on this page moved. For a business whose customers come entirely by referral, it may not be worth much at all.

The way to find out is not a guess. Ask what your customers type, check whether anyone is searching it, and see who currently answers. That is what the free baseline does, and you keep it either way.

Four signs, and they are all checkable. They report on traffic and rankings but never on calls or enquiries. They own your accounts, so the Google Business Profile or the ad account is in their name rather than yours. They will not tell you what they did last month in plain language. And they promised a position or a date at the start.

One more: you cannot get a straight answer about what would happen if you left. If the honest answer is that you lose everything, you were renting your own marketing.

When the work needs doing consistently and you do not have the hours, or when something has gone wrong and you cannot tell what. Those are the two cases where paying for it clearly pays back.

It is not worth it when the basics are still undone, because an agency charging you monthly to do what you could have done in an afternoon is the most common way this money gets wasted. We would rather tell you that on a free call than take the money.

In the audits behind the figures on this page, the same faults keep appearing. One page called Services covering every job, so nothing is specific enough to rank. A phone number that lives inside an image. Five seconds to load on cell data. A Google Business Profile with the wrong hours and no recent photos. Area pages that are one paragraph with the town name swapped, which Google treats as doorway pages.

The costliest is running for months with no baseline. Without a starting point nobody can prove whether any of it worked, including us.