Google Ads Management for Small Businesses

A one-time $999 setup, which covers building or rebuilding the account, then starting at $799 a month for accounts spending up to $3,000 a month with Google. Above that, add 10% of the spend over $3,000. Your ad budget is paid to Google directly and isn’t part of our fee.

Everything is month to month with no minimum term.

Enough to buy a meaningful number of clicks in your market, which depends entirely on what a click costs in your trade and your area. In an expensive local trade that can be a few thousand a month before the data means anything; in a quieter niche it is far less.

The right way to work it out is backwards: what a customer is worth, how many of your inquiries turn into customers, and what you can afford to pay for a lead. The free planner on our homepage does exactly that arithmetic without asking for your email, and it is the same sketch we would do with you on the first call.

No, and it never passes through our account. Your ad budget is paid to Google directly from your own billing, so you can see every dollar of it in your own account. The management fee is separate and stated plainly on the quote.

Any agency that quotes you one blended number for spend and management is making it impossible for you to check either figure, or to take the account with you if you leave.

Clicks start the day the campaign goes live, and leads usually follow within the first week or two. What the first month is really buying you is data: which searches convert, which ones waste money, and what a lead actually costs in your market.

Accounts get cheaper per lead as they mature, because by month three the wasted searches have been cut and the bidding is being fed real conversion data. That is the normal shape, and any account that looks perfect in week one usually just has tracking that is not recording properly.

We build them, and the same person running the account tracks them.

That also removes the most common argument in paid search, where the agency blames the website and the web company blames the ads. When both are ours, the answer is just the data.

Ads buy you a position at the top of the results today and stop the moment the budget stops. SEO earns a position over months and keeps working after you stop paying, but it cannot be switched on this afternoon.

For most local businesses the sensible answer is both, in that order: ads carry the phone while the site, the Google Business Profile and the content build underneath. Our budget planner splits a monthly figure across the two depending on how urgently you need calls.

Sometimes, and not usually as the first campaign in a small local account. Performance Max hands most of the targeting decisions to Google's automation, which works when the account is already feeding it clean conversion data and has enough volume to learn from.

Started too early, on an account with broken tracking, it spends efficiently on the wrong things and is hard to see inside. We normally build a search campaign with proper tracking first, and consider Performance Max once there is real conversion history to give it.

Yes, and that is most of what we do. The account stays yours, we are added as a manager, and your history, conversion data and quality signals stay intact, which is worth keeping rather than starting fresh in a new account.

The first fortnight is usually a cleanup: fixing tracking, building the negative list, tightening structure and pointing ads at pages that convert. You will see the search terms report we read, so you can check the conclusions yourself.

Almost always broad match keywords with no negative list, sometimes combined with location targeting set to interest rather than presence, which lets people who are merely interested in Austin trigger your ads from anywhere.

The fix is reading the actual search terms report and building negatives from it, week after week, rather than once at setup. Search behaviour changes, Google's matching gets looser over time, and a negative list that is never revisited stops protecting the budget.

No. Everything is month to month with no minimum term and no exit fee. The Google Ads account, the conversion tracking and the landing pages are yours and stay in your own accounts.

Clients stay because the reports show leads arriving at a cost that works, which is a better reason than a signature on a twelve month agreement.